Technology

Zillow secures direct feeds from another 24 MLSs

Deals announced 2 weeks before Zillow's agreement with ListHub expires

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Zillow Group has managed to persuade another 24 multiple listing services to formally agree to send listings directly to Zillow and Trulia.

The group owns the two most popular real estate search sites, and this is another step in the preparation for next month’s expiration of the firm’s agreements with listing syndication platform ListHub.

Feeding listings directly to Zillow Group is the “best way to ensure millions of home shoppers on Zillow and Trulia see the highest-quality data,” said Greg Schwartz, chief revenue officer at Zillow Group, in a statement.

Annie Ives, CEO of Combined Los Angeles/Westside MLS (CLAW), one of the latest MLSs to cut a listings deal with Zillow Group, said in a statement that CLAW’s membership is “incredibly pleased” with the deal. CLAW had previously experimented with delaying syndication feeds by 48 hours before shifting gears and agreeing to a direct listing feed with Trulia in August last year.

“It only made sense to create a direct relationship with Zillow Group as it assures our members are represented on their listings and the data on the site matches what’s in our database,” she said.

The 24 MLSs announced today are:

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  • Beaches MLS Inc. in West Palm Beach, Florida
  • Central Missouri Board of Realtors in Marshall, Missouri
  • Central Virginia Regional MLS in Richmond, Virginia
  • Combined Los Angeles/Westside MLS in Los Angeles, California
  • Eastern Shore Association of Realtors in Accomac, Virginia
  • Franklin Board of Realtors in Franklin, North Carolina
  • Greater El Paso Association of Realtors Multiple Listing Service Inc. in El Paso, Texas
  • Hudson County MLS in Secaucus, New Jersey
  • Madison County Board of Realtors in Richmond, Kentucky
  • Mid American Regional Information Systems Inc. in St. Louis, Missouri
  • MLS of Naples, Inc. in Naples, Florida
  • Modoc County Listing Service in Alturas, California
  • Monmouth County Association of Realtors Inc. in Tinton Falls, New Jersey
  • Olympic Listing Service in Sequim, Washington
  • Pensacola Association of Realtors in Pensacola, Florida
  • Ridgecrest Area Association of Realtors in Ridgecrest, California
  • Santa Fe Association of Realtors Inc. in Santa Fe, New Mexico
  • Savannah Board of Realtors in Savannah, Georgia
  • St. Joseph Regional Association of Realtors in St. Joseph, Missouri
  • Sullivan County Board of Realtors in Monticello, New York
  • Taos County Association of Realtors in Taos, New Mexico
  • Trinity County MLS in Weaverville, California
  • Tucson Association of Realtors MLS Inc. in Tucson, Arizona
  • Vail Board of Realtors in Edwards, Colorado

Other MLSs that have recently agreed to provide direct feeds to Zillow include Georgia MLS and Northeast Florida MLS.

Zillow has been snapping up direct feeds at a breakneck pace recently, cutting deals with the 24 MLSs announced today in just the last week.

The flurry of deals reflects Zillow’s push to build an infrastructure of listing sources that’ll limit the number of listings the firm’s websites will lose once ListHub — a subsidiary of realtor.com that aggregators and distributes listing data — stops supplying listings to Zillow on April 7, when ListHub’s agreement with Zillow expires.

Zillow announced in January that it had been unable to come to terms with Move’s parent company, News Corp., over renewing the agreement.

Trulia will also lose its ListHub feed on April 7, under the terms of a settlement announced last week.

Email Teke Wiggin.