Boubou Guiro: ‘Everybody wins if the consumer is happy’

Onvedeo founder speaks on overrated technology and entrepreneurship

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Boubou Guiro is the CEO of Onvedeo. What's your favorite activity outside of work and why? I'm quite the photography buff. I believe taking a photograph is a way of defining history. It has the ability to capture thoughts and emotions from an alternate perspective. It can relay the meaning of a place, a moment or even a person at times. Outside of that, I’m a geek by nature. I can spend hours rebuilding a computer or reading about emerging technology. What's your favorite classic piece of literature and why? "Les Miserables" by Victor Hugo. One good lesson from this masterpiece is to always enjoy the little you have. Are you the first entrepreneur in your family? Being originally from Africa, my definition of family is quite different. In Senegal, anybody loosely related to you is family, and by that definition I’m certain I am related to several entrepreneurs. How'd you come up with the idea for your startup? By agonizing through a real estate sea...