Marketing

As one Re/Max region flips the switch on automation, others may follow

Imprev-powered marketing tool spits out fliers, postcards, property websites, virtual tours for every listing

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Re/Max of Michigan is the first Re/Max region in the nation to expand the capabilities of its Imprev-powered Re/Max Design Center with automation. Each time one of Re/Max of Michigan's more than 1,100 real estate agents and brokers posts a new home listing, a complete digital and print marketing package is automatically delivered to the listing agent. "For the first time you have what has been heralded as the industry’s largest and most robust marketing platform -- the Re/Max Design Center -- being enhanced with marketing automation, instead of forcing the agent to use yet another vendor and learn to use yet another tool," said Bill Yaman, president and chief revenue officer of Imprev, in an email. "For the Re/Max of Michigan agent it's an all-in-one consolidated application." The Re/Max Design Center creates a "Just Listed" package of print and digital marketing materials including fliers, postcards, property websites, IDX virtual tours and YouTube videos. Dan Troup, Re/...