Berkshire Hathaway HomeServices Fox & Roach Realtors has engaged Imprev Inc. to automatically create single-property websites, a virtual tour site and a YouTube video for each of its listings.

The Northeast firm’s more than 4,000 agents don’t have to lift a finger in the creation and distribution of Imprev’s digital marketing materials. Listing information is pulled directly from the brokerage’s customer relationship management platform and automatically updated when asking price or other details change.

However, agents have the opportunity to enhance the marketing materials with their own words and additional photos if they choose. In addition, each marketing piece is branded to agents with a photo and contact info.

The mobile-optimized marketing platform also is set up to send out different types of marketing materials based on the location and the price of the home for sale.

“The big win for the brokerage: ensuring universal brand consistency through automation,” said Rajeev Sajja, vice president of digital innovation at BHHS Fox & Roach Realtors, in a statement.

Sajja said the Imprev platform pulls listing data from the firm’s CRM — CoreLogic’s AgentAchieve — where the firm manages all of its listings.

Imprev powers digital marketing platforms for many other real estate firms — including Re/Max, Royal LePage, Metropolitan Regional Information Systems Inc. and Sutton Group-Summit Realty Inc. — but this automated platform is a first, said Imprev spokesman Kevin Hawkins.

In those other arrangements, agents must go in and choose Imprev’s marketing materials to market their listings. This new deal with BHHS Fox & Roach Realtors automatically creates ads for every listing, something Imprev hasn’t done before, Hawkins said.

Hawkins says Imprev’s new platform can integrate with a variety of industry-standard listing sources.

Last week, BHHS Fox & Roach Realtors, which has more than 4,000 agents in 65 offices in Pennsylvania, New Jersey and Delaware, rolled out an iPad app that automates the scheduling and management of open houses for its agents.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription