Technology

MailChimp is an easy, fun way to build brand and sales with email

Intelligent email marketing with a top product

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. The pitch If you do any marketing at all, email needs to be a part of it. Despite what you may have heard or think you heard, email marketing is far from dead. In fact, it's become a must for consumer brands. Turns out a well-written subject line is one of industry's best sales tools, whether selling off road tires or smart watches. Email is also great for general branding, like making company announcements, introducing new employees or sharing a behind-the-scenes video. It's also one of the most efficient dollar-per-customer marketing tools of any media mix. That being said, have you heard of MailChimp? The sale On top of having the cutest company icon on the Internet, MailChimp is one of its most popular email marketing tools. It's the second organic return on Google below news when you enter "email marketing." Upon login, users are presen...