Technology

Under new CEO, Re/Max’s agent count surpasses 100,000

Real estate franchisor's agent growth mirrors surge in total number of agents

Global real estate franchisor Re/Max now claims more than 100,000 agents in its network, up from 98,000 at the end of 2014. Re/Max said its pace of agent growth has accelerated in 2014 and picked up even more steam in 2015, when Re/Max co-founder David Liniger replaced Margaret Kelly as CEO of the firm. The brand's appeal may be driving much of that growth, but it also reflects a surge in the total number of real estate agents. Fueled by the housing recovery, the National Association of Realtors' membership grew by 6 percent, or more than 61,000 members, from March 2014 to March 2015. Re/Max offers a training platform available anywhere in the world, feeds leads to agents without charging a referral fee (the company says it's generated more than 14 million leads for agents since 2006), and provides an online marketing website where agents can create customized materials. The company says its agents have an average of 15.6 years in real estate experience and clos...