Marketing

Valerie Garcia: ‘If I post something, I want to be there for the conversation as it happens’

Social media all-star talks about organic social media and where she finds her content

Age: Holding at 36 Years in real estate: 17 Job title: Director of training, Re/Max Integra Location: Based in Toronto, with offices in Boston, Minneapolis and Indianapolis Hours per week spent on social media: 50 Social media accounts: eight accounts on seven platforms; Facebook, Twitter, LinkedIn, Pinterest and more Target demographic: Realtors Average number of posts per day: five   Which social channels do you work more? Definitely Facebook, but Pinterest and Twitter are probably tied for second. How many friends, likes, etc., do you have? I have 2,100 Facebook friends; 550 Facebook followers; 2,750 Twitter followers; and 420 Pinterest followers. Does that number matter to you? Sometimes. I like to see my Twitter followers increase, because I love to engage with new people on Twitter. But I purposely keep my Facebook friends limited. Do you ever give it a break? Not often. I go on vacation to a place without Internet once...