Marketing

6 ways real estate brokers can recruit like a tech startup

Find the best and brightest with these tips

In the battle for top real estate talent, a healthy commission split and great training simply aren’t enough. As a real estate agent-turned-tech entrepreneur, I've noticed some surprising parallels between recruiting software engineers and attracting real estate agents -- both equally crowded and competitive industries. It all comes down to what Seth Godin, award-winning author, marketer and entrepreneur, said in "Linchpin," which is that people want to feel indispensable. At RealScout, hiring is a companywide project. All team members are responsible for contributing to the storytelling and advocacy required to sign excellent candidates. This commitment and our six recruiting strategies have enabled us to hire some of the best talent in the real estate technology space. As a way to share our success with the real estate community, here's the six ways brokers can recruit like a tech startup: 1. Track your recruiting efforts like a marketing campaign. Before you start ...