6 ways real estate brokers can recruit like a tech startup

Find the best and brightest with these tips

As a real-estate-agent-turned-tech-entrepreneur, I’ve noticed some surprising parallels between recruiting software engineers and attracting real estate agents — both equally crowded and competitive industries. It all comes down to what Seth Godin, award-winning author, marketer and entrepreneur said in “Linchpin,” which is that people want to feel indispensable.