Technology

Safety app designed for students now marketed to real estate agents

SafeTrek in talks with Keller Williams

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In recognition of the risks that many real estate agents face on the job, the provider of a safety app originally designed for university students has begun marketing the product to real estate agents. Adoption of SafeTrek, which features a panic button that can alert local authorities of emergencies, skyrocketed in the wake of the high-profile murder of a real state agent in Arkansas, according to Zach Winkler, co-founder of SafeTrek. "I am a Realtor and this gives me some assurance when looking at investment properties for my clients," reads a review of SafeTrek from Apple's app store. "It's a help for looking at the short sale or foreclosed homes that I don't necessarily feel 100 percent safe going into alone." Available for iPhone and Android devices, SafeTrek's appeal rests largely on its ease of use. A person holds their thumb down on a "safe button" when they find themselves in an uncomfortable situation, and then takes one of two actions: They can releas...