Why syndicate your listings? An Inman special report digs deeper

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Despite all the controversy around syndication, everyday brokers and agents choose to send their listings to Zillow, Trulia, realtor.com and other third-party portals for two main reasons: to satisfy sellers and to generate leads. That’s according to the 93 brokers, 169 agents and 11 other industry pros who took Inman’s online survey.