MLS & Associations

Associations not allowed to display listings under .realtor domain

Agreements with operator Move Inc. restrict NAR members' use of new domain

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Come May 7, U.S. and Canadian brokerages and associations who want to make sure their home on the Web reflects their Realtor affiliation will be able to claim their own .realtor URL. But associations won't be able to link to or display property listings at that URL -- something many, if not most, currently do on their websites. That's because a noncompete clause in the operating agreement between Move Inc. and the National Association of Realtors prohibits NAR from directly or indirectly engaging in the electronic display of listings to the public. That restriction and others may limit the appeal of the new .realtor domain for NAR's 1,400 or so local and state associations, some of which have their property search function front and center on their current website. Unlike associations, brokerages may display listings on their .realtor websites. But if the brokerage is controlled by an entity whose main business is displaying property ads, the brokerage's domain...