After overtaking Trulia for the No. 2 portal slot in February, cut deeper into Zillow’s sizable Web traffic lead in April, according to new data from Experian Marketing Services.

With the spring homebuying season entering its prime, traffic from desktop computers and mobile devices jumped 5.4 percent to all real estate sites in April from the previous month, but it sprung up most at

Portal Share of desktop real estate Web market in April* 21.83% 10.71% 8.92%

Source: Experian Marketing Services *Includes traffic from desktop computers and mobile devices, but not from mobile apps.

The portal saw a monthly jump in traffic of 1.18 percentage points, followed by Zillow at a 0.75 percentage-point spring, Trulia at a 0.28 percent-point skip and Redfin at a 0.26 percentage-point hop.

News Corp.’s digital real estate division — which includes Move Inc. (which News Corp. bought in November) and a large stake in the operator of the popular Australian portal — saw a big year-over-year jump in revenue thanks to the Move acquisition, but the media conglomerate as a whole saw revenue dip 1 percent in the quarter from the year previous.

Profits for the firm were also down 52 percent in the quarter from a year ago, from $48 million to $23 million, a drop the firm attributed to a higher effective tax rate and lower earnings before interest, taxes, depreciation and amortization (EBITDA) from its divisions, among other factors.

Still, News Corp. has plans to further stoke the traffic fire with a new marketing campaign for the portal in the coming weeks, the media giant’s CEO, Robert Thomson, told investors on a conference call to discuss the firm’s third-quarter (fiscal year) earnings.

The new campaign will “(highlight) our crucial links to the industry, but also (stress) the real value and real results that come from in real time,” Thomson said.

Zillow Group,’s chief rival, launched a new national TV ad promoting Zillow in February as part of a 2015 consumer marketing campaign that will exceed $75 million, which is what it spent last year.

Thomson attributed some of the traffic success to the continuing integration of content from other News Corp.’s properties like The Wall Street Journal into the News & Advice section at Traffic to this area of the site took an annual leap of 600 percent in March, he noted.

Thomson also emphasized at the top of the call that’s integration into News Corp.’s empire is “ahead of schedule.”

Portal Web traffic in April 2015 Web traffic in November 2014 Percentage point change  21.83%  21.76%  0.07 percentage points  10.71%  7.74%  2.97 percentage points  8.92%  8.67%  0.25 percentage points

Source: Experian Marketing Services *Includes traffic from desktop computers and mobile devices, but not from mobile apps.

Move brought in $73 million in the quarter, News Corp. reported. Despite an EBITDA loss of $9 million for the firm, News Corp. Chief Financial Officer Bedi Singh said $11 million of that was related to stock-based compensation related to News Corp.’s acquisition of Move.

On a stand-alone basis, Singh noted that Move’s revenue had jumped 25 percent from the same quarter a year ago, led by’s core broker and agent ad product, Connection for Co-Brokerage, which saw a 130 percent increase over that period.

Email Paul Hagey.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription