Technology

RelateIQ is a sleek, smart and relationship-driven CRM

Conceptually rich software that's good at what it does

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. The pitch Choosing a CRM (customer relationship manager) is like choosing the right prom date when you don't already have a significant other. You want it to be fun, easy to work with, but not overly clingy. You don't want to be forced to use it. You also want it to get along with systems you already know, and most of all, it's important that you don't carry a big financial burden. Given that, I think RelateIQ might just be worthy of your corsage. The sale RelateIQ is relationship-driven, overseeing relationships among co-workers and relationships with customers. In the RelateIQ vernacular, a "relationship" is an account (your buyer/seller) or a contact (a lead). RelateIQ is easy to get up and running. Its friendly, clean interface isn't at all intimidating, and its sleek autopopulation of contacts from either Gmail or Microsoft Exchang...