If there’s a group of professionals incessantly pressured to generate more and more leads, real estate brokers top that list by a mile. I recently realized, however, that this uber-obsession with just generating leads might have masked the real ingredient to achieving an impact on business growth for our agents and the brokerage: generating offers, aka “offer gen.”
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Here are three reasons your offer-gen strategy is broken and some suggestions on how to fix it. First, it’s a no-brainer that people are looking for homes online when 9 out of 10 buyers are using the Internet for their home search and 43 percent found their home online.