3 things every broker will achieve after adopting an 'offer gen' focus

Changing the process is beneficial for the brokerage in several ways

If there’s a group of professionals incessantly pressured to generate more and more leads, real estate brokers top that list by a mile. I recently realized, however, that this uber-obsession with just generating leads might have masked the real ingredient to achieving an impact on business growth for our agents and the brokerage: generating offers, aka “offer gen.”