Brokerage

Sally Lapides: ‘We are more apt to take chances on new technologies, platforms, marketing ideas and procedures’

Independent broker talks challenges, opportunities and her industry journey

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Inman is profiling independent brokers. Here's Sally Lapides of Residential Properties. Why do you stay independent when there are so many great franchises to join? I have always prided myself in being an independent thinker. The idea of becoming a a franchisee has never appealed to me. I am very confident in our marketing, branding and advanced technology. Being nimble in our decision-making and trying new, creative ideas without having to get corporate approval distinguishes us from many of our competitors. When did you decide to launch your independent brokerage and why? I launched Residential Properties Ltd. in 1981. I had a wonderful potential partner whom I had known for five years. Our vision was to redefine the way homes were marketed. The market was crowded with multi­generational male-owned firms, and we wanted to be in that marketplace with a fresh look, owned and operated by women. What factored into that decision? Interest rates were 17.5 percent...