Inman is profiling independent brokers. Here's Sally Lapides of Residential Properties. Why do you stay independent when there are so many great franchises to join? I have always prided myself in being an independent thinker. The idea of becoming a a franchisee has never appealed to me. I am very confident in our marketing, branding and advanced technology. Being nimble in our decision-making and trying new, creative ideas without having to get corporate approval distinguishes us from many of our competitors. When did you decide to launch your independent brokerage and why? I launched Residential Properties Ltd. in 1981. I had a wonderful potential partner whom I had known for five years. Our vision was to redefine the way homes were marketed. The market was crowded with multigenerational male-owned firms, and we wanted to be in that marketplace with a fresh look, owned and operated by women. What factored into that decision? Interest rates were 17.5 percent...
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