AgentLifestyle

Can introverts succeed in real estate?

With a few tips, even the most reserved personalities can be savvy in client-facing roles

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

In the past, homebodies have been discouraged from joining the real estate industry. Why? Well, it’s not an industry for the weak, and unfortunately most people assume introverts lack strong communication qualities.

In reality, introverts aren’t necessarily bad at communicating; they are simply particular when choosing their words and developing new relationships.

Rather than eliminating real estate from your career prospect list, tailor it to fit your personality.

First, pick a niche you like

If you want to work in teams, consider development. If you prefer to work solo, be an agent. If you prefer to manage and not sell, look into becoming a landlord or building manager.

3 essential tools that will 10X your real estate marketing
Smart landing pages, a synchronized database and automation generate results READ MORE

There truly is a real estate sector catered toward every personality, each with varying levels of social engagement required.

Create a list of what interests you because this is probably what’ll come easiest when you first start out in your career. Introverts who prefer helping individuals could consider becoming a buyer’s or renter’s agent to establish a more personalized approach.

Don’t forget your strengths

Although salespeople are often loud and assertive, introverts tend to come off less abrasive.

Another great thing about introverted personalities is they tend to avoid filling the air with “small talk,” a quality more extroverted, chatty personalities sometimes hold.

In fact, as an introvert, you’re more likely to be diligent and thoughtful. Spending more time analyzing than speaking is a good quality to have in real estate. No one can accuse you of “talking a big game” rather than making moves.

And introverts are notoriously organized. Using apps like Wunderlist (for task-checking), Evernote (for note-keeping), GeniusScan (for making electronic copies) and Dropbox (for file sharing) can assist tech-friendly introverts looking for seamless, multidevice access to all of their most important documents and reminders.

Don’t force it

While networking is a great way to build your client base, you don’t have to attend every event possible. There are effective networking strategies, like online engagement or listening strategies, that don’t require you to speak in front of large groups.

Building your brand via Twitter and creating discussions on Facebook through quality content are easy ways to establish yourself in the real estate industry — all while circumventing awkward face-to-face encounters.

When you do attend in-person events, be yourself. Although it may seem harsh, don’t try to be funny if you don’t hold a strong joke-making track record. It’s better to keep things neutral than to risk offending someone — or worse, laughing solo at your own joke.

No matter how much you cringe at the thought of networking now, it’ll get easier as you go. Check out the guest list and chat online with a few people beforehand so you’ll have your talking points locked down. Or, ask an agent friend to scope out the event beforehand so you can adequately prepare.

Prioritize quality connections over quantity

Some extroverts struggle to make conversation with only one person. They’d rather give a speech than have to hold a back-and-forth dialogue. But for an introvert, one-on-one communication is often preferred.

Being comfortable in an intimate setting is perfect for real estate because unlike other corporate careers requiring presentations and daily meetings, you’re most likely dealing with your client and maybe only a few other people at a time. Smaller meetings allow you to get to know your prospects to assist in withstanding relationships.

You’re a great listener, so your devotion to your client is apparent. Use your one-on-one skills to show you care. Sending a quick “Hope all is well and you’re enjoying the new house!” text is always appreciated.

Just because you tend to thrive in more personal, close circles doesn’t mean you will lack the networking skills necessary to build a successful agent brand.

Email Jennifer Riner.


Inman Connect San Francisco is right around the corner — register now and save $200!