Brokerage

Larry Lawrence: ‘Clients do not care where you are as long as you respond quickly and manage the transactions well’

An independent broker with a virtual office and an eye for luxury

Larry Lawrence is CEO at Lawrence Realty.  Why do you stay independent when there are so many great franchises to join? We want to operate a hands-on, family real estate business. I have been on a panel at the Who’s Who in Luxury Real Estate conference featuring family-run real estate companies. When did you decide to launch your independent brokerage and why? I had taken a one-year sailing trip in the Bahamas in 1980-81. We lived on the 52-foot ketch in Ft. Lauderdale until 1983 and then returned to Squaw Valley in 1985. I was in the yacht sales business from 1981 to 2004 along with continuing to work at my real estate company. Upon return to Squaw Valley in 1985, past real estate clients (1974 thru 1980) urged me back into the real estate business full time. I decided in 1986 to just run a virtual office for both real estate in Squaw Valley and yacht sales in Ft. Lauderdale at Bahia Mar Marina with Charles Irwin Yacht Brokerage. What factored into that decision...