Marketing

Tech review roundup: marketing software platforms

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What exactly is a software platform?

The term is used pretty freely. It refers to a primary form of software from which smaller applications can run. Apple’s Mac OS is a platform, as is Linux.

Still, no one will get bent out of shape if you call any enterprise software tool a platform. It’s like the word “literally” — so misused people don’t care anymore. (Some people, anyway.)

All that being said, here are some real estate marketing platforms worth another look.

Pipeline ROI:

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Pipeline ROI has an intriguing user interface (UI), CRM-level lead tracking functionality and gives agents a tremendous array of sources from which to capture leads.

Real estate agents can build landings pages, pull contacts from the major portals (as well as more than 100 other real estate sites), e-books, emailed listings — and, thankfully, your own listing pages.

You can build a website with Pipeline ROI and then market the heck out of it, all from a single login. And then do even more.

Key benefits:

  • Ghost it: This ghostwriting technology automatically creates alternative versions of social media posts to keep content fresh and engaging. Rerun successful campaigns and keep the stream running.
  • Marketing metrics: Pipeline ROI earns its keep with its measurement of lead sources. Easily find out which major portal gives you the most leads and what content drives the most subscriptions.

Full review

The "Pipeline" in Pipeline ROI

The “Pipeline” in Pipeline ROI

Rezora:

Rezora is enterprise-level software for marketing execs and managers who oversee comprehensive branding efforts for multioffice brokerages.

Local or national marketing teams can create and launch campaigns for a company’s entire list of contacts. However, individual agents maintain tight control of their respective contact lists, which are also unavailable to other agents.

Key benefits

  • Admin control: Rezora gives a company’s marketing team the controls. They create content, let teams know when it’s available and manage its output. It’s an efficient way to ensure brands are being maintained.
  • Content variety: The solution has an array of fliers, ads, banners and other forms of collateral to make sure agents in every office will be satisfied with their selections.

Full review

Rezora's market report.

Rezora’s market report.

Hatchbuck

Hatchbuck is based heavily on email marketing, but it also integrates impressive lead nurturing. You can keep real-time tabs on your prospects, and those that are better will be scored higher and made more prominent.

Hatchbuck helps agents build simple HTML forms that can be embedded on websites or linked to and from the email campaigns it helps you send.

Key benefits

  • Contact segmentation: Hatchbuck makes easy sorting contacts according to lead value, as well as the process of communicating with them. The more you can focus on leads that count, the more leads you’ll have to count.
  • Small-business focus: Hatchbuck offers a number of agency-level features to smaller real estate teams. It offers no large capital expenditures and integrates a “small-business CRM” to better manage prospects.

Full review

Hatchbuck campaign page.

Hatchbuck campaign page.

How are you marketing your listings and services? Anything I’m missing? Do you get ticked when people overuse “literally”?

Do you use any of these marketing service platforms — and what do you think? Leave a comment and let us know!

Do you have a product for our tech expert to review? Email Craig Rowe.


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