Technology

Tumblr’s flexibility means agents should take notice

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. The pitch Tumblr is a microblogging tool and content sharing network. Type of software: Blogging and social media. Platform: Desktop; mobile, IOS and Android. Ideal for: Web- and social-savvy agents looking to differentiate and earn millennials' business. Top selling points: Publish anywhere: Tumblr allows users to publish content on the go in a multitude of ways, empowering spontaneous, authentic content. It even has a phone number to record audio posts. Hugely popular: Tumblr has well over 420 million users (other estimates put it at 460 million) that engage, on average, for at least 20 minutes per session. One of the primary sources for all things viral. Flexible: Tumblr publishes video, music, animations and images as easily as text. It's highly stable and encourages sharing. Things to consider: You can be called out. Tumblr ...