A reflection on Zillow’s acquisition of dotloop

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Takeaways:

  • Zillow is acquiring dotloop, leading to the latest real estate uproar.
  • Leigh Brown says not all agents add anything of value with a transaction.
  • Zillow is going to continue to move into new verticals, so don’t put all your eggs in one basket. 

Now that Zillow has announced intent to acquire dotloop (the deal won’t be final until September), the industry is abuzz with what this will mean. Leigh Brown reflects on the acquisition and offers advice on what agents can do right now.

Leigh Brown is a full-time residential Realtor, speaker, coach and smartass. She works in the Charlotte, North Carolina, market with Re/Max Executive Realty and can be reached @leighbrown on all networks.

Email Leigh Brown.

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