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Takeaways:

  • Internet searches have increasingly moved from desktop devices to mobile devices.
  • How is mobile driving changes in consumer behavior, and how are advertisers and business owners responding to this change?
  • Google’s director of performance ads marketing, Matt Lawson, will speak at Inman Connect San Francisco 2015 about how agents can stay on top of these changes.

You’re in line at the grocery store, shopping for a new car. You’re on the train during your morning commute, booking tickets for your Hawaiian vacation. You’re at your daughter’s soccer game, signing documents to purchase your first home.

In these fleeting, commonplace moments, major life decisions are being made, and major transactions are taking place … all thanks to the omnipresent mobile devices that simplify our lives and connect us to the world. In fact, as Google recently announced, “More Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan.”

Bear in mind that in this report, “mobile” refers only to smartphones, not tablets. Many people are multidevice users. So before we interpret this information as “mobile rules, desktop drools,” take into consideration that consumers often switch devices before converting. Desktop isn’t dead (yet), but mobile is certainly leading the charge when it comes to Internet search.

Roman Pyshchyk / Shutterstock.com

Roman Pyshchyk / Shutterstock.com

It’s obvious that mobile has changed the way business is done in the real estate industry. Consumers are better informed thanks to mobile. They expect immediacy, relevance and accuracy, both in their purchases and in the services that provide the purchasing experience.

But how is mobile driving changes in consumer behavior, and how are advertisers and business owners responding to this change?

As the director of performance ads marketing for Google, Matt Lawson has his finger on the pulse of not only how consumer behavior is changing, but also how businesses are reacting to these changes. Lawson is responsible for a broad portfolio of ads products, including search, shopping, display and analytics, and his passion for evangelizing best practices in digital marketing will soon bring him to the Inman Connect stage on Aug. 6.

Join us at ICSF to hear Matt discuss how even the smallest moments can present you — the advertisers, the marketers, the Realtors — with the biggest opportunities.

Learn how to seize these opportunities and win.

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