Are you set up for success in 2016? Join 2,500 real estate industry leaders Aug. 4-7, 2015, at Inman Connect in San Francisco. Get Connected with the people and ideas that will inspire you and take your business to new heights. Register today and save $100 with code Readers.


  • Internet searches have increasingly moved from desktop devices to mobile devices.
  • How is mobile driving changes in consumer behavior, and how are advertisers and business owners responding to this change?
  • Google’s director of performance ads marketing, Matt Lawson, will speak at Inman Connect San Francisco 2015 about how agents can stay on top of these changes.

You’re in line at the grocery store, shopping for a new car. You’re on the train during your morning commute, booking tickets for your Hawaiian vacation. You’re at your daughter’s soccer game, signing documents to purchase your first home.

In these fleeting, commonplace moments, major life decisions are being made, and major transactions are taking place … all thanks to the omnipresent mobile devices that simplify our lives and connect us to the world. In fact, as Google recently announced, “More Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan.”

Bear in mind that in this report, “mobile” refers only to smartphones, not tablets. Many people are multidevice users. So before we interpret this information as “mobile rules, desktop drools,” take into consideration that consumers often switch devices before converting. Desktop isn’t dead (yet), but mobile is certainly leading the charge when it comes to Internet search.

Roman Pyshchyk /

Roman Pyshchyk /

It’s obvious that mobile has changed the way business is done in the real estate industry. Consumers are better informed thanks to mobile. They expect immediacy, relevance and accuracy, both in their purchases and in the services that provide the purchasing experience.

But how is mobile driving changes in consumer behavior, and how are advertisers and business owners responding to this change?

As the director of performance ads marketing for Google, Matt Lawson has his finger on the pulse of not only how consumer behavior is changing, but also how businesses are reacting to these changes. Lawson is responsible for a broad portfolio of ads products, including search, shopping, display and analytics, and his passion for evangelizing best practices in digital marketing will soon bring him to the Inman Connect stage on Aug. 6.

Join us at ICSF to hear Matt discuss how even the smallest moments can present you — the advertisers, the marketers, the Realtors — with the biggest opportunities.

Learn how to seize these opportunities and win.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription