Technology

Consumer user experience best practices

Real estate websites require more testing, less property filtering

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Enjoy the Connect experience from your computer, laptop or tablet! Watch Connect now. Takeaways: Agents need to design websites for consumers, not based on how they search for properties for consumers. Studies show price and pictures are most important to home shoppers. Agents should test website usability with customers before launch. SAN FRANCISCO -- Websites and real estate software too often reflect how designers and developers want to search for homes and use data instead of catering to their end users, according to a panel of experts at Inman Connect San Francisco. When it comes to real estate websites, the industry is creating destinations based on how agents search and filter properties when looking for matches for their clients. Instead, exhaustive search tools can make buyers miss the right home because it's $5,000 off their price range or a mile away from the ZIP code. The number of search filters is clogging the user interface and is reflective ...