Trulia mines Whisper for campaign's home-based secrets

Ad push tackles dancing, nudity and maybe even nude dancing to promote portal


  • Trulia has partnered with anonymous secret-sharing app Whisper for its new ad campaign.
  • The campaign looks at the unusual things people do in the privacy of their homes.
  • For example, people in New Jersey are 142 percent more likely to be nude in their homes.

Ever left a secret on Whisper, the anonymous online sharing community? It’s designed to let you share details of your most intimate (and freakish) moments with strangers, without revealing anything about who you are.

Trulia clearly understands the appeal. The portal is using Whisper revelations in its new #TruliHome campaign.

Check out a video from the campaign and the infographic Trulia put together about dancing and at-home nudity.