Consumers want to see more visually arresting concepts and marketing (think video) — and the real estate industry doesn’t think enough about how customers are affected by the biggest transaction in their lives. “We have to nurture them more than we do now,” says Lobb. “Consumers want what they want, and we have to deliver it.”

Consumers want to see more visually arresting concepts and marketing (think video) — and the real estate industry doesn’t think enough about how customers are affected by the biggest transaction in their lives. “We have to nurture them more than we do now,” says Lobb. “Consumers want what they want, and we have to deliver it.”

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top