Jeff Lobb on magic bullets, moving from digital to visual mindset, and what consumers want

CEO of SparkTank Media thinks agents need to put themselves into their clients' shoes

Consumers want to see more visually arresting concepts and marketing (think video) -- and the real estate industry doesn't think enough about how customers are affected by the biggest transaction in their lives. "We have to nurture them more than we do now," says Lobb. "Consumers want what they want, and we have to deliver it." ...