MarketingTechnology

NerdWallet enters real estate content market

A lack of consistent, well-written content is dragging down real estate agent blogs nationwide
  • Good content marketing begins with consistency.
  • Be wary of commercial content providers' tendency to outsource to writers who aren't writers.
  • Real estate agents can attract new prospects by sharing professional, informed industry content.

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The pitch

NerdWallet is a financial advice and personal money management resource now providing shareable content for real estate agents.

Platform: Browser-based, fully responsive.
Ideal for: Agents seeking to bolster Web and social media content sharing efforts.

Top selling points

  • All of NerdWallet’s content is generated in-house by staff writers.
  • The company’s experience in financial markets provides a solid basis from which to offer real estate content.
  • Agents are not bound to specific articles; you can pick and choose article subjects.

Things to consider

NerdWallet’s real estate content won’t be specific to your market; it’s generally about many common issues affecting homebuyers and sellers. Entering localized data is up to the account holders.

The close

I’m always cynical about commercial content providers.

This is because the articles are typically repurposed tripe accidentally generated by unseen content monkeys. You can almost smell it.

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NerdWallet, however, is a long-proven content provider for a number of reputable media outlets and large financial services firms.

NerdWallet_Screenshot2

NerdWallet uses its writing and content design team to offer real estate agents a number of articles, infographics and informative lists on anything from mortgage broker selection to first-time homebuyer tips.

Most importantly, the company uses in-house staff writers and designers. I was told they have around 80.

I first spoke with the company at Connect, where it launched its real estate category of services.

Given its tenure in subject matter like credit card selection, mortgages and other banking matters, real estate seems like a logical next step.

The NerdWire is your source for article selection.

NerdWallet_Screenshot3

Find an article, study or graphic you like, give it a perusal and download an HTML, .doc or .XML file for embedding in your website.

You can insert custom content and images.

However, NerdWallet does maintain its own byline at the end of each instance of syndication.

The content provided is a great resource for email filler and social media. It’s not groundbreaking stuff, but it’s professional, informed and, most importantly, consistent.

NerdWallet is offering agents an easy way to populate blogs and online profiles with solid, worthwhile information.

Its data studies are good breaks from straight real estate blogs and advice.

These articles detail subjects such as “Most expensive ZIP┬ácodes in Dallas” and “Average Household Income of Homeowners in Marin County.”

Again, the data is collected and presented by NerdWallet staff, as are its infographics.

NerdWallet_Screenshot1

NerdWallet is offering agents an easy way to populate blogs and online profiles with solid, worthwhile information. There’s no catch, nothing at all complicated to learn, provided you know how to copy and paste.

I don’t suggest you use only NerdWallet material to build your blogs, as personalized, local content is still essential for a well-rounded Internet presence.

Nevertheless, when you’re short on marketing time and need some reputable stuff to share, this is as good a content resource as you’ll find in real estate.

What do you think? Leave a comment and let us know!

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