Marketing

Sellers creating custom websites, posting videos to attract listing attention

Motivated sellers are finding new ways to differentiate listings
  • With increasing numbers of buyers starting their home searches online, more sellers are considering digital marketing in their sales plans.
  • FSBO Design is a company that will create customized listing websites in two days for $199.
  • Creating and posting a video on YouTube is another tactic some sellers have used, including sellers offloading an inn in Vermont.

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It’s been estimated that nearly 50 percent of homebuyers start their search for a new residence via the Internet, with nearly all buyers searching the Web at some point during their hunt.

In recognition of this and as a move to differentiate their listings, more sellers will utilize customized websites or create YouTube videos — both of which will highlight the features of a home and its surrounding neighborhoods.

“A website can really help capture the magic in a home,” said Mark Runyon, president of FSBO (for sale by owner) Design, a firm that builds customized websites for owners’ homes.

Recently, FSBO Design announced it would create websites within two days starting at $199. The cost includes the domain name, a year of website hosting and the design of the site. Runyon estimates that most sites created by other firms will cost sellers $500 to $1,000 to build.

The fact that FSBO Design is offering a website creation package that is lower-than-average, in terms of costs, seems to signal that the demand for these personalized websites is on the rise.

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Homeowners that have listed their home only to be disappointed with the response received may want to consider YouTube as a marketing option.

A recent article in Seven Days — a Vermont-focused website — highlighted how a self-made music video has brought attention to a Warren, Vermont, inn currently on the market.

After receiving minimal interest when listing the property two years ago via commercial realtors, the inn’s owners created and posted a catch music video on YouTube. In six days, the posting has received 3,687 views and is now getting attention outside of Vermont.

If anyone’s interested, the nine-bedroom inn is listed at $699,000, has a five-star rating and is located near a ski resort.

Email Erik Pisor.