Who joined forces in the San Francisco Bay Area real estate industry in October to help agents up their game, and who’s rolling out new products? Here’s our rundown, in chronological order.

October 14

Ellie Mae announced it will acquire Mortgage Returns, an on-demand CRM and marketing automation solution for the mortgage industry. “Mortgage Returns was founded to help mortgage originators improve their results through a truly automated solution and today they serve nearly 200 financial institutions,” said Jonathan Corr, president and CEO of Ellie Mae, in a statement. “This acquisition enhances our marketing platform and furthers our mission of
automating the entire end-to-end mortgage process for our customers.”

October 22

Reach150, a referral management company, and Corefact, a printing and online marketing solutions provider for the real estate and mortgage industries — both located in the San Francisco Bay Area — announced a partnership to provide agents and brokerages the ability to boost direct-mail results by including targeted online advertising campaigns in an integrated online-offline solution. “Corefact has a proven record of helping real estate professionals secure new business leads through their highly effective and efficient direct mail campaigns,” said Dan Hodges, founder of Reach150, in a statement. “Reach150 is focused on using recommendations from happy clients to help validate a business or individual and to promote their great service, through online channels, to their sphere of influencers. Combining Corefact’s offline reach with Reach150’s focus on promoting a business or organization through online channels means that our joint customers will stay in front of their prospects on an ongoing basis, and provide them with tangible evidence of their high quality service.”

Email partnership announcements to press@inman.com.

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