Video slideshow app adds private-label branding

A slideshow/video app adds white label functionality
  • REclarity lets agents and brokers create slideshow videos quickly and easily. The company has just released a feature that allows agents and brokerages to custom-brand REclarity videos.

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"REclarity is a simple app for mixing audio over a slideshow of selected images on your iPhone." That's how Inman's tech reviewer described the product in his August review -- and now REclarity has added a bonus for agents and brokers using its software: branding options. Tomorrow, Jigsaw Informatics (the company behind REclarity) will launch the REclarity Private Label Program, which will allow real estate businesses to license a version of REclarity that includes custom branding. Angel Gaither, the office manager at Texas Home Group -- based in Spring, Texas, just outside of Houston -- said her brokerage took the software for a test drive, and they liked how it handled on the road. "It was very easy," Gaither said of the branding process. " pretty much handled everything." Gaither said that the brokerage's existing branding assets "fit really well" into the app's interface. "We did make a few changes to make it look nicer," she said, "but we didn't have to compromise o...