In this monthly column, Anthony Askowitz will explore a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month's situation: An agent who has been successful and productive their entire career is getting a little older and struggling to adapt to new real estate technology. Agent Perspective What really sells homes? It’s not my website, not my smartphone, and certainly not my social media profile…it’s me! My ability to connect with, listen to and understand my customers is the foundation of my career, and it has improved my brokerage’s bottom line year after year. Worrying about technology takes me away from my primary responsibility of helping customers buy and sell houses, and I simply cannot connect with them when my face is in a phone or tablet. Andrey_Popov / Shutterstock.com I don’t need a GPS to get around a neighborhood I’ve known for decades, and simply by keeping my ear to the ground, I can anticipate w...
- Older agents struggle to adapt to new technology, but brokers can help ease the transition
- Technology can benefit both the brokerage and agent, but only when used correctly
- Proper training and implementation can make technology easier to adapt to
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