MLS & Associations

Sneak peek of NAR’s new consumer ad campaign

Ads will use humor and Realtor expertise to appeal to millennials

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SAN DIEGO — The National Association of Realtors and its new ad agency, Arnold Worldwide, are emphasizing Realtor expertise and humor in NAR’s new consumer ad campaign.

The new ads are set to launch in first-quarter 2016, but scroll down for a sneak peek played on stage Thursday at the “NAR 360” session of NAR’s annual conference.