'Zestimate killer' said to arm consumers with agent-grade valuation tool

  • A Seattle-based brokerage's home valuation tool lets consumers review photos and listing data to choose comparable homes.
  • Surefield's founder touts the tool as a way to get a top-notch home valuation "without the hassle of talking to an agent or relying on a secret formula that doesn’t look inside the home."
  • The tool's complexity may show consumers the skill required to generate an accurate home valuation.

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Two reasons to take online home valuations with a grain of salt: they aren’t explained, and they don’t account for the condition of a home. Surefield, a Seattle-based discount brokerage that uses in-house technology to produce online 3-D models, has unveiled a valuation tool that it says eliminates those shortcomings.