11 real estate software products to be showcased at Inman Connect in New York.

  • Relola launched at NAR and has since been gaining significant traction since leaving beta
  • How important is neighborhood noise to buyers' decisions?
  • Another video content creator is entering the real estate market

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

First comes 2016.

The  comes Inman Connect New York.

Thanksgiving is next week. I don’t need to tell you how soon the latter of those two events will be here. So, have you registered?

We had a conversation last week about ideas for Tuesday’s Tech Connect. We bandied about thoughts on how technology impacts recruiting and what’s going to emerge, among other things.

However, I want to focus on the now. By that, I mean the first 11 companies signed up to present their wares in the trenches of Start-Up Alley. Some I’ve seen before, others I’ve just heard of. Here are a few I’m particularly excited about seeing.

1. HowLoud

Leave No Trace is a wilderness travel standard made up of seven principles. Principle No. 7 includes, “Let nature’s sounds prevail. Avoid loud voices and noises.”

Thus, leave the Bluetooth player, your summer stock rehearsals and even your cheesy ukelele at home. HowLoud offers sound analysis services for the industry, so agents can share with buyers if highway noise is an issue, or the neighbor’s surround sound system surrounds more than his mancave.

2. Relola

Yes, I’ve covered this product. Yes, I think it’s pretty cool. According to founder Heather Sittig-Jackson, the company ” … is actively working with many national real estate brands” on franchise-wide accounts. I’m interested in learning more about its post-beta heartbeat and what current users think of its open discussion and property feedback features.

What kind of technology innovations are expecting 2016 to bring?


“Shoot Share Sell” is the slogan of this French company’s video app for real estate marketing. It allows for the rapid social dissemination of branded video content via a single click. It also displays a call to action directly over the player for fast connection with the agent when it’s time to schedule a showing.

4. Homeview

I’m interested in this home maintenance and amenity record keeping software because its developers are entering an ever-more-crowded space. I want to see how this niche category is evolving, and how HomeView compares to CentriQ, HomeZada, HouseFax and to some extent, HomeAdvisor.

I’m confident that this year’s ICNY is going to include as broad an array of new ideas and compelling software as years’ past.

What kind of technology innovations are expecting 2016 to bring? Virtual listing presentations? The end of paper-based transactions?

Have a technology product you would like to discuss? Email Craig Rowe.

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