What's next for digital marketing? Ask Seth Price

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Inman, the leader in independent real estate and technology news and events, is happy to announce Seth Price as a speaker for Inman Connect New York, which takes place January 26 through 29.

Seth Price is on a mission to change the way marketers market and sales people sell — one audience at a time.

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For the past 20 years, Seth has worked in digital marketing, something he says was “a natural extension of looking to help scale brick-and-mortar businesses. The consumer journey was just beginning to include Web activity, the dot-com rush was in full swing with everyone betting on the promise of what we now know to be true today.”

Since starting out, Seth has consulted for more than 300 companies, 19 of which are on the Fortune 500 list. In his current role as Vice President of Industry Relations at Placester, he provides social media and content marketing advice and counsel to tens of thousands of real estate professionals and brands.

Placester is the fourth multi-million dollar company he’s helped grow from scratch, and its Real Estate Marketing Academy has quickly become one of the top educational resources for real estate professionals, visited by more than 140,000 marketers each month.

Seth Price

Seth Price

Seth is also a passionate writer and the host of the Craft of Marketing Podcast.

With an impressive background like this, it’s only logical that Seth shares his expertise via public speaking engagements, discussing how people can use technology and consumer expectation to make their companies more relevant.

“The days of buying relevance are over; you have to earn it today. It all starts by committing to build value on the Web and then determining how you can map that value to the customer during their journey. That needs to be baked into your strategy.

“The tactics need to include a beautiful website so people can discover and verify that you are worthy of working with, followed closely by a CRM that allows you to manage the complexity of communicating with individual customers and prospects.

“From there, it’s about creating highly valuable assets in the form of content so you can be useful to your customers at scale both for gaining attention and for sales enablement. This isn’t everything by a long shot, but it’s the foundation of the modern digital marketing playbook.”

Earning that relevance means not taking shortcuts, as Seth cautions: “We have the tendency to want a quick fix with our marketing using a set it and forget it mentality. Marketing doesn’t work that way nor does trust. Once we grasp that marketing is about earning and upholding trust at scale, we will stop thinking that there is a magic pill we can take to be a good marketer and get down to building brands that matter to our customers.”

This advice isn’t meant to scare people off. Building brands, creating valuable content and delivering top-notch customer service don’t come easy. The good news is that conditions are perfect for seizing digital opportunities. “There has never been a better time to build your business on the Web,” Seth says.

“The tools are readily available, the information on how to do it is free and every one of your prospects and customers is connected online. If that’s not the invitation of a lifetime, I don’t know what is.”

Another invitation of a lifetime: Join us at Inman Connect New York to hear Seth Price discuss new school SEO on Thursday, January 28.

Email Jennye Garibaldi.