It surprises me when I see search engine organic placement being occupied by national real estate brands and not by agents website on local searches. Sometimes I wonder why that is — is it that real estate agents are lazy with SEO, or are they just plain bad at SEO?
The push towards the high-tech agent is expanding the gap between the great agents and the good agents. I see the best companies hiring technology specialists to assist with clients, listings and marketing. I also see the rise of marketing automation, to stay in touch with people, generate new leads and respond to property inquiries. More agents in 2016 are getting into the tech trends to improve agent websites, capture leads through apps, ads and websites, and to tell the story and capture the emotions of buyers in property websites.