NRT puts its listing portal on ice

  • Even the most well-funded industry players can have a difficult time building popular property search websites.
  • HomesForSale.com, operated by the largest U.S. brokerage, NRT, has been taken down and is slated to relaunch sometime in 2016.
  • HomesForSale.com attracted fewer than 6,000 visits in September, according to Experian Marketing Services.

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America’s largest brokerage, NRT, has temporarily taken down its much-anticipated national listing portal, HomesForSale.com. The site’s hiatus suggests even the most well-funded industry players can struggle to build websites that catch on with consumers and may serve as a portent for initiatives such as the Broker Public Portal.