A Realtor’s guide to going green

  • Green certification is a highly marketable and desirable skill for Realtors.
  • Energy-efficient features such as solar panel systems add considerable value to real estate regarding both price tag and long-term savings.
  • New green building methods such as those implemented in zero-energy homes are the sustainable standards of the future.

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Have you heard of green certification? As a Realtor, you can take a few simple steps to become educated in this area and tap into the growing market for sustainably built real estate. A basic understanding of the fundamental green building standards and legislation can arm you with major selling points to maximize the return on your time investment for green properties. Getting started The National Association of Realtors' "green designation" and "ecobroker designation" teach information and skills beneficial for Realtors, whether they decide to become green-certified or not. New houses are getting smaller, and sustainable features are more highly valued than before. Beyond being a marketable skill for Realtors, green building methods simply make sense from both an economic and an environmental perspective. The market for Realtors with green certification is growing. The homebuyers interested in sustainable building features include not only those concerned with the env...