Video: How to run high-tech, high-touch open houses in your farm

  • Hold a VIP neighbors-only open house the hour before the official event start time.
  • Create virtual open house videos and leverage them on social media.
  • Use Storyapp.me interactive business cards to capture contact info on the spot.

Holding open houses in your farm gives you multiple opportunities to meet potential clients and build your reputation as the neighborhood expert, and there are many ways to maximize the return on each event.

In our latest episode, we shared our favorite ways to combine high-tech methods (i.e., native videos on Facebook and virtual open houses) with high-touch approaches (including door-knocking and cold calls) to drive targeted traffic and attract new clients.

Real Estate Uncensored: Episode 25

Hosts: Greg McDaniel and Matt Johnson

We begin by sharing fun ways to use high-tech tools at your open houses — starting with live streaming apps such as Periscope, Meerkat and Blab. Video possibilities include virtual open houses, short neighborhood testimonial videos, live streaming at peak event traffic and group testimonial videos.

Then we dive into the advantages of a neighbors-only open house, which happens an hour before your event is publicly advertised to start, and how to use this as a cornerstone of your high-touch efforts such as door-knocking and circle prospecting.

We finish by sharing some tech tools to enhance your open house results using detailed stats at NeighborhoodScout.com and WalkScore.com. Stay tuned through the end for more savvy secrets, including interactive online business cards from StoryApp.me in place of physical cards to capture contact information on the spot.

Combining open houses, which are a high-touch method of meeting potential clients, with high-tech apps, tools and social media will broaden the exposure of your open house, drive traffic and put you in front of more potential clients. If you’re going to invest time in these events, why not get the best results possible?

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Matt Johnson is a marketing consultant and co-host of real estate podcasts and live video series such as Real Estate Uncensored and Lead Gen TV.

Email Matt Johnson.