In June, I decided that renting my home wasn’t worth it anymore and that it was time to put it back on the market. My thinking was that it would sell in a couple of months. It didn’t. By September, the lease was up, and my renters were out. There had been little interest in viewing the property, and I was beginning to panic.
- Text messages have a 98 percent open rate, and if a prospect sends you a text, it means they expect a fast response.
- Use whatever means of communication possible to make that crucial five-minute window for initial contact.
- Make use of texting through your back-office CRM to have that information all in one place.