Spacio’s event reporting update makes open houses data-driven

App update aims to improve how agents leverage visitor information
  • Technology is turning open houses into more powerful sales opportunities.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. I'm not sure why open houses are controversial. Better stated: Why is their effectiveness up for debate? How is getting in front of your product's audience a bad thing? Yes, of course you use an open house to target unrepresented buyers. As you should. I'm not sure why this is used as a pejorative argument. The entire car sales industry is based on the concept of getting people in the door. That doesn't mean it's not an effective form of property marketing. Doesn't Matterport essentially offer an open house product? I'd wager that a person physically in the house makes for a better prospect than someone pinching and scrolling their way through it from 1,000 miles away. This is why I believe there is real value to open house software products like Spacio, which recently announced a reporting update. The newest version of the visually intuiti...