• The California Association of Realtors has set up an alliance with CRM provider Realvolve.
  • Realvolve is the first exclusive CRM to be offered by CAR's Real Estate Business Services (REBS) to its members.
  • Realvolve claims to have the most robust workflow platform in the industry and is the first CRM to actively measure the quality of relationships.

Is your tech really doing what you want it to, or is it constraining your business?

“The majority of customer relationship management software that is built for real estate agents keeps them locked into a sales role rather than a business-owner role,” said Dave Crumby, CEO and founder of Realvolve, which has just been named as the California Association of Realtors‘ preferred CRM provider.

The first CRM offered by REBS

Realvolve is the first exclusive CRM to be offered by Real Estate Business Services (REBS) to CAR’s 185,000 members and the Colorado company has not paid for this opportunity.

Laura Williamson, Business Development Director of REBS, said, “Investing in a CRM allows members to work smarter rather than harder. It allows them to more easily track, coordinate and communicate in their business.

“One of the unique features of Realvolve is the analytics that helps members determine where to focus their efforts. We’ve looked at a lot of CRMs and admire the direction Realvolve is taking, as well as the high level of engagement they have with their users to evolve the system.”

CAR members will have preferential access to the Realvolve platform and will have exclusive training from CRM expert Gary David Hall, Realvolve’s chief customer officer.

Dave Crumby, CEO

Dave Crumby, CEO

“Hall has been studying real estate theorems for two decades,” said Crumby. “He knows more about CRM than anyone in the industry — he gives us a lot of depth and understanding of what’s out there.”

Crumby, who founded Realvolve in 2014, has been in real estate since 1996 and was a broker/agent with Realty Executives, so he understands the pain points.

It’s easy for an agent to focus on going from one transaction to the next and chasing new leads rather than focusing on the relationships that they have, said Crumby.

“We look at the science of how relationships work and are able to measure the depth of relationships and quantify the value of the database and even predict how many transactions and revenue they should expect from that,” he said.

A growing resource

Current Realvolve clients include agents such as Sue Adler and Mark Boyland from Keller Williams and Garry and Krisstina Wise from GoodLife Realty.

“This alliance with CAR allows us to learn even more deeply what we can do to help agents,” said Crumby.

As it grows, Realvolve wants to provide a complete operations tool for agents, teams, and small brokerages.

“Ultimately what we want is to provide the infrastructure so an agent can build a true business — a business that is quantifiable and has predictability. There will be intelligent and thoughtful automation to help organize and streamline fundamentals such as the depth of relationships and quantify daily activities into measurable gains,” said Crumby.

“Having everything in one place, rather than scattered across various software products, will leverage an agent’s existing business onto an entirely different level.”

Email Gill South.

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