How can teams convince consumers they aren’t just numbers?

  • Teams should eliminate redundancy between roles of team members and stress the benefits of specialization, top team leaders say.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Check out our ICNY live stream! Find morning sessions here ... and afternoon sessions here. Mark Spain, an agent who heads up an 85-member agent team, says the no. 1 complaint consumers tend to have about agent teams is that teams treat them like a number, not a person. "They feel like they’re a number and they get touched by a bunch of different people," he said. Other speakers at an Inman Connect panel on agent teams said they also hear that complaint about teams more than individual agents would. Here's how they said teams can avoid losing prospects or clients by over-automating the customer experience. 1. Emphasize the benefits of specialization  Talk of the agent team model often centers around its ability to capture leads, close more deals and rake in profits. You hear less about how the team model actually benefits consumers. The main selling point of teams is that they can provide a higher level of responsiveness, panelists seemed to suggest....