Check out our ICNY live stream! Find morning sessions here ... and afternoon sessions here. NEW YORK -- WAV Group, one of the real estate industry's most well-known consulting firms, is plugged into the latest trends in the industry. Today at Inman Connect, founding partner Marilyn Wilson let us in on seven trends the firm is seeing through its own industry and consumer research: 1. Marketing excellence. There are companies out there that automate marketing for agents and brokers. "Instead of having to build your own, you can use templates. Or you can build your own," Wilson said. "A lot of times brokers are providing these to agents. can focus on the things that are really going to generate more revenue for you." Marilyn WilsonPartner, WAV Group | Jenna Bascom / Inman.com 2. Wasting money on lead generation. "God love you if it's working for you, but what we see a lot is people are putting a lot of things on top of the bucket and things are falling out the sides,"...
- Marketing automation, CRMs, and better consumer targeting are going to help agents step up their game.
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