- This is a well-developed, intuitive tool for creating an informed social media strategy, not just a reactive sharing platform.
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.
PeopleLinx is part social media consultant, part lead cultivator.
Platform(s): Browser-agnostic; mobile for iOS, Android
Ideal for: Real estate teams and brokerages looking for an advanced, strategic approach to social media
Top selling points
- Tracks and listens to your online prospects
- Ongoing stream of advice and resources
- Heavy focus on LinkedIn and Twitter
Things to consider
PeopleLinx is as much a training tool as it is a sales advantage. Agents could leverage its insight in other aspects of online marketing beyond social. PeopleLink currently works alongside only two CRM tools, one being SalesForce.
PeopleLinx differs greatly from other products that you may assume it’s related to, like Hootsuite or SproutSocial.
It’s as much social media consultant as it is a tool for earning the attention of prospects.
Concentrating on LinkedIn and Twitter, PeopleLinx pumps users’ inboxes with a steady stream of advice, tips and tactics on how to leverage their online personas.
It also sends relevant news and content to be shared with your profiles.
These messaging tools serve as the foundation of PeopleLinx’s “engage and advance” approach to making customers more effective in their online networking.
Part of PeopleLinx’s top-down strategy is to encourage interaction. It does this with a point system. Users build their scores and company rank by working through the content in each email.
New prospects, as measured by the connected CRM, also result in points.
This gaming aspect can be toggled off should a broker or team leader not find it effective.
PeopleLinx is helpful and informative, sure. But it’s also a powerful sales assistant.
Part of PeopleLinx’s top-down strategy is to encourage interaction.
When connected to SalesForce or Microsoft Dynamics CRM, it alerts you to what your contacts are into online and tells users when and how to insert themselves into their conversations.
The advantage to the heavy affiliation with LinkedIn is that it allows agents to penetrate higher-end professional networks for the long game.
That is, instead of leaving agents to hunt down someone who needs to sell a house right now and hoping to be the sole person harnessing that lead, PeopleLinx encourages its users to become resources for real estate buying and selling. Its intent is to expand your audience and help build a reputation as a more informed online brand.
The company’s founders hail from some serious corporate brands, including McKinsey & Company, GE, Citi and LinkedIn. This means that their pedigree for forming relationships with well-paid smart people is soundly proven.
The company is highly involved with ensuring its customers understand how to best use it. There is an always-available coaching program, a compendium of social selling teaching resources and regular training events.
The company’s founders hail from some serious corporate brands, including McKinsey & Company, GE, Citi and LinkedIn.
Users can learn how to optimize their online personas for their intended audience and measure what news streams earn the most shares. Team leaders can measure every aspect of their agents’ participation in the system.
Other things I think agents will like about PeopleLinx are its sharp interface, data-driven engagement recommendations and its easy reporting mechanisms.
This is a solution for agencies wanting to do more with social than just share Curbed stories or rehash somewhat relevant Reddit threads.
I see PeopleLinx as a guidance system for seizing the attention of people on the Internet who will not only need real estate services, but who will make it easy for you to provide them.
Have a technology product you would like to discuss? Email Craig Rowe.