• Modsy is seeking to partner with real estate agents and brokers.
  • Users snap photos of rooms and indicate preferences; Modsy sends back virtually staged versions of images.

Some buyers may not take to a property simply because its interior design and furniture layout doesn’t jibe with their tastes.

But Modsy could help buyers see a home’s full potential, preventing situations where would-be owners reject listings for mostly superficial reasons.

The San Francisco-based startup uses 3-D technology to help people envision new design and furniture layouts for rooms that fit their preferences. 3-D virtual-staging firm Rooomy and 3-D model providers InsideMaps and Matterport are among other startups seeking to provide a similar service.

Modsy “might be a really neat way to think about designing a space while you’re standing in it,” said CEO Shanna Tellerman. It “could be mutually beneficial” for buyer’s and listing agents.

Modsy, which has worked with some real estate developers and wants to partner with real estate agents and brokers, is still beta testing its product (you can sign up to be a beta tester here), but has plans to launch this summer. It announced today that it’s raised $8 million in a Series A funding round.

Modsy - How it Works - latest

To use Modsy, users must snap three photos from every corner of a room and complete an image-based questionnaire that gauges their preferences.

Modsy will then wipe the photos of any objects, like existing furniture, and populate the rooms with various furnishings and design schemes that match the user’s preferences, bringing to light a wide range of design possibilities.

Modsy will also make it easy for users to purchase furniture that appear in the photos it sends to users. Other virtual-staging and 3-D rendering providers plan to earn referral fees from furniture providers for sending them customers. It’s possible Modsy is seeking similar partnerships.

Modsy thinks it may appeal more to consumers over competing products because of its ease of use and simplicity, Tellerman said. Users don’t have to drag and drop furniture into interactive 3-D models; Modsy does the work for them and sends the results.

Modsy will send images of two virtually-staged rooms to users for free. Its DIY product costs $39.99 and lets users virtually stage rooms themselves by allowing them to pick and choose items to plop into images. Users who buy the startup’s “design advisor” product ($149.99), meanwhile, get to discuss their preferences with a consultant who will then pick items to add to rooms on their behalf.

Modsy is “very interested” in collaborating with real estate agents and brokers, Tellerman said.

Email Teke Wiggin.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription