How did Mauricio Umansky land what could be the most talked-about celebrity listing of 2016 — the illustrious Playboy Mansion? He replied to Hugh Hefner’s request for proposal by having the entire team at The Agency participate in the end result.

How did Mauricio Umansky land what could be the most talked-about celebrity listing of 2016 — the illustrious Playboy Mansion?

He replied to Hugh Hefner’s request for proposal by having the entire team at The Agency participate in the end result. “We basically created a brand for the Playboy Mansion,” he explained in his session at Inman Connect New York. “We arrived with a book telling them what their brand was.”

Watch the whole thing:

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