Why my time as a discount agent was an epic fail

  • Contrary to what several companies in the real estate industry want you to believe, the general public is not seeking a change to the traditional commission structure.
  • Consumers feel there is a catch when you offer full service at a discounted price.
  • When alternative brokerages fail, it reinforces the fact that the traditional real estate model is the best path for growth and success within the industry.

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Real Estate Commission Reform — that was the name of the program I created back in 2011 that would disrupt the way real estate agents charge their seller clients. However, it turned out to be an epic fail.