Technology

Zillow launches new for-sale listing video feature

Agents can create video walkthroughs through Premier Agent and Zillow Real Estate apps
  • Zillow's video walkthroughs are available through the Premier Agent and Zillow Real Estate apps starting Feb. 16.
  • The walkthroughs are soundless two minute videos that allow agents and sellers to highlight a home's layout and key features.
  • The simple video format is intended to help make home comparison process easier for buyers.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Listing photos are all well and good, but in 2016, when most buyers search for homes, they want more than just still images -- they want to know how those images fit together to create the space they might buy. Starting today, when a potential buyer visits a listing on Zillow, they might see a "video walkthrough," a quick two-minute overview of the property's floor plan in video mode. Some agents commission movie-quality listing videos with aerial drone footage, while others choose the 3-D route to give potential buyers the feeling of being immersed in a home's environment. But buyers usually aren't looking on a listing agent's website to get their first impression of a home, so it still might be worth filming a quick smartphone walkthrough to catch a buyer's attention. The feature is open to any agent with a Zillow profile (free or paid) and who uses the Zillow Premier Agent or Zillow Real Estate app starting today. (Click to see an example.) What's a video walkthro...