In this industry, almost everyone can name the most popular consumer-facing portal — but that’s not necessarily the case among most consumers. Jeremy Wacksman, chief marketing officer at Zillow, noted that the company began working on the “Home” television ad campaign in 2013 as an effort to raise brand awareness, “helping consumers learn what the category is, what companies like Zillow can offer and that you can shop for homes online,” he explained.
- Zillow has rolled out a new advertising campaign to raise brand awareness.
- The campaign features non-actor Zillow users talking about what "home" means to them. It includes television, radio and print initiatives.