MLS & Associations

Peep NAR’S millennial-focused ad campaign

The ads draw from kids' game shows to appeal to a specific demographic

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Remember “Guts,” “Double Dare,” “What Would You Do?” and “Legends Of the Hidden Temple”?

If those aren’t ringing any bells, then you didn’t grow up watching game shows on Nickelodeon in the ’90s-’00s, and you might not have a very deep appreciation for the new National Association of Realtors (NAR) ad campaign.

NAR partnered with creative agency Arnold Worldwide to put together the world of “House Off,” a game show, wherein contestants run a gauntlet of typical mistakes that clueless consumers make when embarking on the homebuying or homeselling process.

Using home inspections and bidding wars as example scenarios, the ads give a lighthearted depiction of the value of a Realtor — and the disadvantage at which consumers place themselves when they eschew the services of a professional.

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