Should you set up a business or personal Facebook page?

  • Agents can keep track of who is visiting their page on their Facebook business page and can advertise and boost posts.
  • Try the 80/20 rule on your personal Facebook -- 80 percent personal, 20 percent business.
  • On your business page, include lots of community content and promote yourself as a community leader.

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When your name is also your brand, it's tough to know where to draw the boundary lines on social media. Should you use your personal Facebook page to communicate with clients and network, or should you set up a Facebook business page? There are pros and cons to both, of course. On one hand, a personal page is, well, personal. It helps people feel like they're getting to know the "real" you in a way that a business page might not convey. On the other hand, maybe you don't want your friends getting caught up in your business life, or your business contacts to see your kids at a birthday party or your latest wine gathering with your friends. Use both One of the first things the pro-business-page lobby will tell you is that Facebook does not allow you to do business on your personal page -- it is a violation of Facebook rules, and the company can close your personal page down if you violate the rules. On the other hand, there aren't a lot of agents getting kicked off Facebook fo...